Lindsay Pereira’s (Mid-Day) piece on the above mentioned post-card book
He decides what women with paanch pati will look like-
“Why send a drab email when you can send a deliciously outlandish postcard dripping with suspense, blood, sex and tragedy, ripped from a collection titled Heroes, Gundas, Vamps and Good Girls inspired by Hindi pulp fiction covers. Here’s why North India can’t get enough of Shelle’s cleavage-sporting chudails and Haryanvi ghouls
“He goes by the pseudonym Shelle a derivative of the Hindi word for style. It was suggested by friends because his name, Mustajab Ahmed Siddiqui, takes up too much room. For people of North India, his work is more familiar than they think; they have had around 40 years to get acquainted with it.
Shelle’s name accosts them when they walk into railway stations across the country. Every bookstore they pass showcases his work in bold, because his are the covers adorning most action-packed Hindi pulp novels.
Without his brush, bestselling Hindi writers like Anil Mohan, Ved Prakash Sharma and Surender Mohan Pathak would have far poorer sales.
Now, thanks to Chennai-based Blaft Publications, Shelle can find a new audience. For Rs 295, we all have a chance to take a closer look at some of his cover art through Heroes, Gundas, Vamps & Good Girls, a collection of 25 postcards”…
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